This campaign is the debut of IM L7. IM Auto is a brand new brand that integrates life attitude and user community into leading technology. Therefore, we have planned three scenes of highway, art center and night running as the settings for the debut to cover a wider group of people.
Car paint is a special metallic matte white, so I code a shader to simulate this material.
Car paint is a special metallic matte white, so I code a shader to simulate this material.
KV_HIGHWAY is made with full CG. KV_CITY buildings and vehicles are fully CG. Some shooting materials from Suzhou Jinji Lake are used behind the water. KV_NIGHT uses some shooting materials from the Suzhou and New York.
KV_CITY
KV_HIGHWAY
KV_NIGHT
Feature Shot
KV_CITY & KV_NIGHT making off
Client: IM 智己汽车
Agency: 绽点视觉
Creative / Art / CGI Director: William Liu 刘大伟
Agency: 绽点视觉
Creative / Art / CGI Director: William Liu 刘大伟
KV_CITY Background: William Liu 刘大伟 / Simon Shi
KV_NIGHT Background: William Liu 刘大伟 / Adam Chan 陈彦钧 / Michelle Han
Layout Design: William Liu 刘大伟 / 李若 / 赵丞 / 林媛媛 / Stefan Chow
KV_NIGHT Background: William Liu 刘大伟 / Adam Chan 陈彦钧 / Michelle Han
Layout Design: William Liu 刘大伟 / 李若 / 赵丞 / 林媛媛 / Stefan Chow
Retouching: William Liu 刘大伟 / Michelle Han / 李汀 / 华东
CGI: Ripple 绽点视觉上海CG部门
Production: Ashin 阿宪
CGI: Ripple 绽点视觉上海CG部门
Production: Ashin 阿宪
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